![The Trade Desk’s Record Year and the Brink of Transformation The Trade Desk’s Record Year and the Brink of Transformation](https://motopaddock.nl/wp-content/uploads/2025/02/compressed_img-TrMKENzfIyo8VCkIwCX5Me5W-1024x585.png)
The Trade Desk’s Record Year and the Brink of Transformation
The Trade Desk achieved record-high platform spending in 2024, exceeding $12 billion with a 26% revenue increase to over $2.4 billion. Despite strong financial performance, the company missed its expectations for the first time in 33 quarters due to minor execution missteps.